Law-makers in South East Asia should follow Australia’s lead and stomp out ‘glamourous’ cigarette packaging, says a QUT law academic in the lead-up to World No Tobacco Day (May 31). In 2012 Australia became the first country in the world to introduce plain packaging for cigarettes – a move that aimed to “kill the glamour”, make smoking less appealing to all ages, limit misleading packaging, and provide more obvious health warnings. QUT Professor of Intellectual Property Law and Innovation Law Matthew Rimmer said Australia’s plain packaging law was a hard-fought win.